BRANDS
Data speaks
louder than words
Consumers want to know more about their food
People want to know where their food originated, what processes it went through, and the quality of the ingredients used in the products they put into their bodies. Sustainability, health, and other CSR issues are top of mind more than ever.
But, brand trust is low
FMCG brands have relied on storytelling for decades. Today, third-party sources fact-check, contradict, and cast doubt on brands’ claims 24/7, training the public to distrust marketers. And with high-profile mass recalls occurring more frequently, it’s hard to blame them.
LiveScan
“I’m convinced that the food industry must meet consumers’ growing demand for food safety and proof of origin. With Connecting Food, we are able to offer full transparency into our supply chain and production.”
SVENJA LONICER | HEAD OF MARKETING, BIONADE
Show them you have nothing to hide
When a brand invests in doing the right thing, it only pays off if the market knows about it.
To communicate your authentic value directly and convincingly, and to stand apart from the competition, you need proof. Whatever your story—sustainability, ingredients of integrity, animal welfare, economic justice—tell it with data.
To communicate your authentic value directly and convincingly, and to stand apart from the competition, you need proof. Whatever your story—sustainability, ingredients of integrity, animal welfare, economic justice—tell it with data.
Turnkey transparency
is just a scan way
With Connecting Food, the data is there, on the blockchain.
A small QR code makes a big impact on a consumer’s impression of your brand and the product behind the label. A configurable, branded web app allows consumers to engage with the details of your story they find most compelling.
A small QR code makes a big impact on a consumer’s impression of your brand and the product behind the label. A configurable, branded web app allows consumers to engage with the details of your story they find most compelling.
OUR SOLUTIONS
The future of the food system is here.
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