How can Connecting Food’s blockchain improve food safety?

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If you are working in the food industry, you have probably by now heard or read that blockchain has the potential to be the next big thing in terms of food safety. On light of World Food Safety Day on June 7th, we at Connecting Food wanted to explain how our blockchain platform can help make food safer.

Connecting Food is taking part into World Food safety Day, and initiative by the FEO and the WHO

Visibility into every supplier

Connecting Food’s private, permission-based blockchain allows our clients to share selected information across a food chain in a secure and tamper-proof manner. Each actor of the supply-chain can ascertain the source and quality (freshness, product specifications, etc), batch by batch.

(If you want to learn more about blockchain click here)

Linking batch analysis to specific products to ensure food safety

By providing a single, unified source of data, blockchain creates consistency across parties, along with a clearer audit trail. Connecting Food is able to fully tap into this potential with its LiveAudit® solution. LiveAudit® digitally audits 100% of the food chain, comparing data in real-time to product specifications, and sending out live alerts if certain audit criteria are not respected.  We can also integrate and audit data from IoT sensors, such as GPS locations or humidity levels.

Reducing product recalls

LiveAudit® also has the advantage of allowing our clients to reduce their risks of product recall by identifying problems as they occur. This helps increase consumer safety while limiting losses to both brand image and bottom line, as only the products directly impacted need to be recalled. In addition, it also contributes to reduced food wastage.

Making recalls easier and faster

If a non-compliant product is discovered, our blockchain enables our clients and its supply chain partners to trace it back in seconds, identifying all suppliers involved plus all other batches our food chain associated with it, allowing them to efficiently and effectively carry out the recall.

Products traced by Connecting Food

Example of food companies using the Connecting Food blockchain platform and ensuring food safety to their consumers

Herta: Product specifications for the Herta brand ham are all digitally audited by Connecting Food, at each stage of the process, from the farm to the store, providing a solid guarantee of product quality. Among those specifications are valid antibiotic-free certificate for each herd and certified GMO-free feed supplier.

Ingredia: Connecting Food currently traces 3 Ingredia product lines (milk, milk powder and milk protein) and audits several criteria for them, including: origin of farms and dairies, GMO-free certified feed for dairy cows, a minimum surface area per cow of 1500 m 2 and at least 170 days of pasture per year.

Terres Du Sud: The cooperative ensures batch-by-batch history, traceability and quality monitoring on their duck breasts. Criteria audited are product origin, GMO-free certified feed for ducks & farmer certifications.

General Mills (Green Giant France): Connecting Food is tracing the entire range of Géant Vert’s corn (10 SKUs: extra sweet, extra crunchy, organic, zero pesticide residue…). The corn is produced in France and traced from the farm to the can by our blockchain solution to guarantee product quality, safety and freshness for consumers.

Francine: One of France’s most iconic french flour brands also chose to trace their products with Connecting Food’s blockchain. We guarantee that the wheat they use for their “Francine Bio” 500g and 1kg SKUs is 100% organic and grown in France by tracing their production from the field through to the end of the supply chain.

Bionade: A historic family-owned German non-alcoholic beverage brand also trusted our blockchain to trace the elderberry used to create their product. The criteria we digitally audit includes where the berries are produced and their organic certification.

Larrère Farms : For their flat cabbage, choudou, carrots and asparagus, Larrère Farms consumers simply have to scan the on-pack QR code to discover when the product in their hands was produced and if all the product promises have been met since harvest.

Juste : QR codes on their milk bottles allow consumers to access dynamic information regarding the origin of the specific batch of milk along with the details of its production, and even prove the dairy farmer has been paid a fair price for his milk of pay (45 euro cents per liter)! We also track their honey and eggs.

Mondelez is using the CF blockchain to prove the origins and quality of the wheat used in their iconic Véritable Petit Beurre biscuits. Mondelēz and its factory in La Haye Fouassière near Nantes worked with six other players in the wheat sector (cooperatives and millers) to carry out this one-of-a-kind project.

Axereal “Savoir Terre” flour, produced from grain sustainably grown in France, was launched in retail stores in 2019. It has now become the first flour product on the market to offer consumers access to information regarding product origins, including full traceability directly back to the producers for each batch, as well as manufacturing information for each specific pack.

Groupe Soufflet is leveraging the Connecting Food platform to track and audit in real-time the quality of the flour that they are selling to industrial bakers. They also involved in the Véritable Petit Beurre project with Mondelez.

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