For the official press release click here.
Following their successful blockchain traceability implementation in Europe, Mondelēz International chose Connecting Food to launch their first food transparency project in the United States, with the iconic cracker brand Triscuit. Products equiped with QR code will be available in stores from May 2021.
How does it work ?
By scanning the QR code on the Triscuit box, consumers can discover the crackers entire journey from the farm to their home, via a webapp.
In order to access information that is specific to their particular batch of product, consumers can type in the “best-by” date found on the box top. This will allow them to learn more about the farmers who grew the wheat for their Triscuit pack, as well as how it was made.
Is the american market ready for a Triscuit transparency project ?
Consumer demand for transparency has been on the rise over the past several years. A 2020 study from FMI and Label Insight collected data from 1,000 US omnichannel grocery shoppers, and revealed that 81% of shoppers say transparency is now more important than ever when shopping on-line or in-store.
Last July, the Food and Drug Administration (FDA) announced its New Era of Smarter Food Safety Blueprint, which takes a new approach to food safety: using technology to create a more digital and traceable food system. The FDA is encouraging food producers to use new technologies such as blockchain to track food from farm to table.
The Triscuit wheat’s journey from field to cracker
Connecting Food worked closely with all members of the Triscuit Supply Chain, from the Cooperative to the manufacturing site, in order to provide maximum transparency regarding the origin and quality of the wheat used for the crackers.
Through the webapp’s dynamic map, consumers can view the location of more than 127 farmers who participate in the Unity Gold Farmer Program. They can also navigate through the processing and production steps for the crackers.
For over 100 years, TRISCUIT Original crackers, baked with 100% whole grain wheat have started out with three simple ingredients – wheat, oil and salt. TRISCUIT is committed to crafting delicious crackers that align with consumer desires. The entire portfolio of TRISCUIT crackers is Non-GMO Project Verified, and the «Non-GMO Project Verified» butterfly logo is clearly labelled on all packaging.