Creating Value Through Supply Chain Traceability – from field to table

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By definition, a supply chain is an association of different stakeholders working together. In the agrifood industry, the supply chains have been evolving over the past century and have become global, industrial, and lately, highly digitalized. Even though the “eat local” trend has been spreading since a couple of years, there is no doubt that international food trade will go on and that supply chains need to work on their digitalization if they want to be efficient, resilient, and traceable.  

Why is traceability so important in global supply chains ?  

Consumers are demanding transparency. 60% of consumers want to know where their food comes from*. And while a local fruits or vegetable producers can provide it to them, an industrial food manufacturer, most of the time, cannot. When sourcing different ingredients from different providers, traceability is always existing, but not often leveraged as a way to create value and almost never available in real-time. Fortunately, this can change, that’s to an alliance of hardware and software technologies, already available today.  

Are you an ingredient provider or a food manufacturer wondering how to bring real time-traceability to your food supply chains? Discover 3 interoperable solutions that can help your business gain efficiency, differentiate from your competitors, and reduce you traceability exercises time & costs.  

Click on the image (or on THIS LINK ) to register for this webinar for free !  

Who are the speakers ?  

Samantha Gadenne is Sales director for Connecting Food, the first food transparency blockchain platform in Europe. We leverage data from all along the food supply chain to bring value to each agrifood actors. On a B2B level, we provide traceability and audit dashboards to our clients, that range from agricultural cooperatives to food retailers. On a B2C level, consumers can discover QR codes on our client’s product, in order to verify by themselves how their food was made, by whom, and under which conditions.  

You might remember Sam from this article

Emily Brogam is Marketing manager for at Rovema North America. Rovema is a leading company in the development, manufacturing, maintenance and modernisation of packaging machines and systems. As packaging touches all of our lives, Rovema adds value to every role within CPG manufacturing companies.  

Kevin Pecha is Sales Manager at Azo Food. AZO, builds and installs components and complete systems for bulk material handling requirements. A wholly-owned subsidiary of AZO GmbH, the company supports U.S. customers with technical support from its Memphis location and rapid parts delivery. AZO equipment is used in companies ranging from small, family-owned businesses through the world’s best known industrial and consumer products companies.  

Source :

* Innova Market Insights : https://bit.ly/33Ru1tl

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