The Connecting Food adventure started in the dairy industry, making World Dairy Day the perfect opportunity to return to our origins and celebrate the work done with our dairy customers. Our very first client was Juste & Vendéen, a small dairy cooperative offering locally sourced fair pay products at reasonable prices. Their small size did not stop them from innovating, and this is how the very first bottles of blockchain-trace milk appeared in France in July 2018. Equipped with a QR Code, the bottles allowed consumers to access information regarding the origin of the product and the details of its production. In the goal of total transparency, the producer’s portion of pay (45 cents per liter) was also shared directly with the consumer, in order to reinforce the brand’s alignment with new consumer values. The Juste & Vendéen milk bottles were first sold in the Système U grocery stores in the Vendée department, then more widely across the region, reinforcing their short distribution channels. Today, the Juste brand also sells honey and eggs traced by the Connecting Food platform, and plans to expand its product range.   In 2019, a collaboration with Ingredia & Prosperité Fermière marked a new stage in our development. This global dairy player chose Connecting Food to ensure the full transparency of its fresh milk and milk proteins. Today, full traceability is in place in their dairy chain, from the feed mill to the finished product at the milk plant.  In addition, our LiveAudit® solution verifies 24/7 the product compliance of the “Via Lacta®” line, allowing them to ensure they are meeting their CSR promises.  Ingredia can thus prove that its commitments in terms of origin, animal welfare (grazing days, M2 per cow, pasture area) and health (GMO-free milk) have been met to both B2C consumers and B2B customers.