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SUCCESS STORY GENERAL MILLS Géant Vert cultive la confiance de marque par la preuve.General Mills exerce dans plus de 30 pays, génère 16 milliards de dollars de chiffre d’affaires annuel, et gère un portefeuille de marques connues de millions de consommateurs dans le monde, parmi lesquelles Géant Vert, Old El Paso, Häagen-Dazs, Pillsbury ou Cheerios. Présent dans l’hexagone depuis les ... Read More