CONSUMERS

Transparency
is in your hands

We all want the food industry to do better

As a consumer, you have the power to influence the entire food system by simply looking a bit closer, demanding data, and voting with your wallet. No more unsafe products. No more misleading claims. No more blind trust. You want transparency.

See exactly how your food was cultivated

Learn more about brands and their upstream partners

Support companies
that are doing the
right thing

Gain visibility into the global food system

Connect with the
people who produce your food

Provide evidence
of the quality of your product selection

Highlight your suppliers and producers

Gain instant
internal visibility

Tap into upstream data that already exists

Offer true end-to-end transparency

Measure
engagement

Food is more nuanced than labels suggest

In previous attempts at transparency, brands adopted an array of labels, certifications, and standards. The problem with labels is that they reduce a rich and complex story to a blunt yes-or-no signal. There’s just not enough space on a package to tell the full story. And you need a PhD in food science to truly understand what all these standards really mean. Information about the farmers, ingredients, manufacturers and other supply chain details have been mostly inaccessible or wrapped up in marketing language that doesn’t focus on the facts you really care about: Where is the food grown? How is it handled? What processes does it go through? Is it ethically produced, sustainable, and safe?

Getting direct answers seemed impractical—until now.

LiveScan

“Through the Connecting Food QR code, now I know that I'm buying what I think I'm buying. I can see exactly where my food comes from.”

Rebekah G., UK Consumer

See the
unfiltered truth

With Connecting Food, the entire supply chain is automatically tracked, verified, secured on the blockchain, and made visible to consumers directly from the label.

Our Food Confidence Platform is making the global supply chain safer, more efficient, and more transparent. There’s no app to download and no registration required. Just scan the QR code and explore the full details on the exact item you’re buying.

Tech-enabled transparency

Blockchain technology allows information to be stored and shared without any centralized authority. This means that at every step, from the field to your local market, critical information is captured and saved without any human interference, and it can’t be altered or deleted. The product and processes are completely transparent. Connecting Food helps you cut through the fog and get the facts. By getting the raw information you need to make choices that are right for you, you in turn shape the entire food system. Take your influence further by letting us know which brands you want to see join the movement to true transparency.

Tell us which brands you want to see
on our Food Confidence Platform!