Maxine Roper and Stefano Volpi: two experts united by a shared vision.
Long-time colleagues and seasoned professionals in food marketing and supply chain management, Maxine Roper and Stefano Volpi built their careers within leading European consumer brands. Their collaboration took a decisive turn when they worked together within a major French group. It was there that a simple but groundbreaking idea emerged: connect all actors of the value chain through a collaborative digital platform.

Data collected upstream in agricultural supply chains — often underused — represents a massive strategic lever for many industries. Maxine and Stefano envisioned an innovative solution, leveraging advanced technologies such as blockchain, digital twins, and artificial intelligence.

The objective? Enable every product to carry with it, all the way to the end consumer, its complete set of data — from components and transformations to quality, environmental, and social impact.

Whether it’s a food ingredient, organic cotton for fashion, an essential oil for cosmetics, or a medicinal plant for pharmaceuticals, upstream data becomes a strategic asset serving transparency, compliance, sustainability, and trust.

Connecting Food laid the foundation for the first-ever Confidence Platform — a platform designed for all industries striving to do better, with supply chains that are more responsible, resilient, and fully traceable.